Marketing, digital and IT all have a role to play in delivering great customer experiences. In this podcast we interrogate the issue from the perspective of all three. Our guests include Campari’s IT manager Tim Reid, the former Head of Digital at AMP and Citibank Michael Weeding, and The CMO Council’s Liz Miller.

The problem of integration and why it matters

As Australia's largest marketing and advertising association, ADMA, the Association for data-driven marketing and advertising, protects, supports and champions excellence in data-driven marketing and advertising in Australia, and beyond.