Joe Foster was born into a family of shoemakers with a notable history in Britain. Through the 20th century, the business grew in fits and starts until it became Reebok - the global brand we know today.In this episode Foster details his story of hard work, industry insight and personal sacrifices necessary to build the brand to what it is today... A Multi-Billion dollar company.Listen to the full episode for powerful money lessons he picked up along the way and make sure you grab a copy of his book "Shoe Maker".