Addicted to M.R.R. Podcast

Addicted to M.R.R.

Travis Ketchum
A dive into subscription-based businesses who live and breathe M.R.R. (monthly recurring revenue) to talk about what fuels growth, reduces churn and improves lifetime value. We also touch on the mental health side of running a business with high-performance demands including stress, overwhelm, anxiety, panic attacks, and depression. I ask each guest what they've experienced and what they do to deal with these issues along the way. Brought to you by CampaignRefinery.com
S01E10 - "Turning a podcast into a paid newsletter that's easy to run" with Matt Wolfe & Joe Fier of Hustle & Flowchart
The 1-2 punch of Matt Wolfe and Joe Fier run a popular business podcast called "Hustle & Flowchart" that they've been building for years.At first, they monetized this audience with a premium physical newsletter that was filled with their best,...
Apr 21, 2020
59 min
S01E09 - "Pivoting from lifetime price to $97k M.R.R." with Casey Zeman of EasyWebinar
Casey Zeman has been a scrappy and creative entrepreneur for many years now. Starting with an acting career in Hollywood, then realizing he needed more money as quickly as possible to take care of his family - he turned to online marketing.He quickly...
Apr 14, 2020
51 min
S01E08 - "How the 'Whole Sandwich' generates $2m M.R.R." with Jon Cronstedt of Kajabi
In a world of many separate tools, Kajabi decided to take a decidedly holistic approach to their marketing stack and people seem to agree with the approach.After launching as a membership management only platform, Kajabi pivoted away from a splintered...
Apr 7, 2020
52 min
S01E07 - "Building and scaling PayKickstart to $1m ARR" with Mark Thompson
Mark Thompson, known for years for his ability to create massive launches of lifetime priced software launches pivoted to a premium monthly recurring shopping cart.His team has quickly grown it to $1m ARR in a short period of time. This is more...
Mar 31, 2020
32 min
S01E06 - "From Failing Box Service To Profitable Side Hustle" with Damien Rufus of WakeUpBrew.com
Traditionally a thoroughbred digital marketer and marketing automation agency, Damien went out and acquired a coffee box service from a failing company.Great products don't make for great success. Only great products AND great marketing.Damien shares...
Mar 24, 2020
37 min
S01E05 - "How To Build An Affiliate Army & Win In a Saturated Market" with Andy Fletcher of Convertri
Nothing kills your conversions quicker than a slow-loading landing page (except, perhaps a snap from Thanos himself). In this episode we interview Andy Fletcher from Convertri, a completely free-form landing page editor that has blistering fast load...
Mar 17, 2020
46 min
S01E04 - "Bootstrapping to 30k MRR via Penny Stock IPO" with Patrick Stiles of Vidalytics
From supplements to helping a company IPO as a penny stock, Patrick Stiles has quite an interesting story of how we came to run his video hosting and analytics company designed specifically for marketers.Check out Vidalytics here:...
Mar 10, 2020
52 min
S01E03 - "How To Reposition Your SaaS In a Crowded Marketplace" with Aaron Krall of SaaS Growth Hacks
Today we get a treat from Aaron Krall, best known of his Facebook Group called "SaaS Growth Hacks", but also from https://aaronkrall.io/Aaron works specifically with SaaS-based companies to help them increase trial conversion, reduce churn and improve...
Mar 3, 2020
52 min
S01E02 - "Building a Lifestyle Business With YouTube & Craigslist" with Jesse Rodriguez of CreditCEO.com
For episode 2, I interview Jessie Rodriguez of Credit CEO about his software and consulting bundle that helps his customers repair their credit quickly.Credit repair can be a tricky industry with high churn and challenging marketing restrictions. Tuen...
Feb 25, 2020
42 min
S01E01 - "Using Launches, Podcasts & Freemium To Drive Growth" with Trent Dyrsmid of Flowster.app
In our premiere episode of Addicted to M.R.R. we talk with Trent Dyrsmid about his innovative SaaS app called Flowster.app , helping business owners systemize and streamline their SOP process.SOP's (standard operating procedures) are great for creating...
Feb 20, 2020
32 min
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