Copywriters love to rewrite content. It’s more words for hire but does it necessarily improve the conversion rate on your website. If you wanna reach your business goals, then listen very carefully to today’s episode. It is shortsighted to simply fix content. Without a plan, a content rewrite is a waste of resources. Every page on your website has two purposes. The first is to generate a lead and the second is to make a sale. If your content does anything then it is a distraction. Here's what John Mueller of Google has to say about handling old low-quality content, <a href="https://www.warriorforum.com/search-engine-optimization/1438714-john-mueller-what-do-about-old-low-quality-content.html#post11672039" rel="noopener">https://www.warriorforum.com/search-engine-optimization/1438714-john-mueller-what-do-about-old-low-quality-content.html#post11672039</a> (My response is from user 'hittjw') Copywriters who want more clients also join our free newsletter at <a href="https://www.adbriefing.co.uk/newsletter/" rel="noopener">https://www.adbriefing.co.uk/newsletter/</a>

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Episodes muse about writing copy that sells. Finally, get beyond the written word into the psychology, persuasion, and methods that get copy written. Learn to write faster and convert more. Grow your freelance copywriting into a marketing agency that runs on autopilot.Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.