In past episodes we have explored how traditional methods to forecast demand simply don’t work anymore. Customers need a better forward-looking signal to balance the data inside systems that are influenced by data outside the system and beyond control. In this episode, LLamasoft's Ryan Chan and Vikram Srinivasan join Matt Gunn to discuss the topic of demand-driven design. Through a free ranging exploration of several examples involving network design, policy modifications and data-backed science approach, our guests illustrate how to make better, forward looking decisions.