On episode 008, we will be talking about the book, “Losing the Signal: The Untold Story of the Rise and Fall of Blackberry.” This book shows an interesting aspect to mistakes that Research in Motion (RIM) made in their marketing efforts. This has a great correlation with the topic of Reactive vs. Proactive Marketing. Read the book! http://amzn.to/1R6J7B0 DIRECT AUDIO FILE DOWNLOAD https://archive.org/download/AdSomeTech008/Ad%20Some%20Tech%20008.m4a