Many advertising professionals dream of leaving big agency life to start their own shop. Only some follow through with it. Justin Bajan, the co-founder of Richmond’s Familiar Creatures, talks with Dan Goldgeier about running his own shop. They discuss:

·      How to make short- and long-term goals
·      What accounts wouldn’t be a good fit
·      Doing business in a smaller ad market
·      How to motivate younger employees

It’s an informative 30-minute Ad Chatter podcast.