Ad Age Marketer's Brief
Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Why Zappos remains customer-centric after 25 years
CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary
Mar 20
20 min
How to make first-party data work for your brand, presented by Vericast
Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.
Mar 18
16 min
VAB’s Sean Cunningham on what marketers should know about media
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.
Mar 13
24 min
How Dunkin’s Super Bowl spot came together
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast
Mar 6
27 min
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
After recently acquiring Radisson, the hotelier is integrating its marketing and technology
Feb 28
21 min
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead
Feb 21
22 min
Why Visa is hitching a ride with Formula 1
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
Feb 14
20 min
Why Merrell and Saucony are taking more creative in-house
Creative Director Kelly Warkentien talks about being more cost effective and flexible
Feb 7
16 min
Ad targeting and climate change
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
Jan 31
19 min
Dr. Squatch’s John Ludeke on bringing humor to men’s grooming
Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
Jan 24
26 min
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