The battle between sportswear giants Nike and New Balance over sponsorship rights for Liverpool FC's jerseys was not just about money, but also about the value of superstar endorsements.  While New Balance had been paying a hefty $45 million per year for the sponsorship rights, Nike sweetened the deal by offering promotions from high-profile athletes like Serena Williams, LeBron James, and Drake. Ultimately, a judge made a decision that changed the relationship between famous brands and famous individuals.

This is the story of Nike, New Balance and the battle for the rights to sponsor Liverpool Football Club, and what it means for startups in the creator economy.
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About Our Show
On this show, we go deep on business, startups, self-improvement, and more to help you make sense of the big trends redefining work and success in a crazy mixed-up world.

Action Items is hosted by Ryan Duffy, Head of Programming, Partnerships, and Operations at Knowable, a venture-backed (a16z) audio learning startup acquired by Medium in 2021. Previous experience building venture-backed startups Digital Objects and Vidme.