Action Items
Action Items
Knowable
EP3- Blanding: Why Brands Are Losing Their Identity
12 minutes Posted Feb 10, 2023 at 2:00 pm.
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Do you ever notice that every brand kind of looks the same? Consumer products? Fashion brands? Websites? Even cars? What’s going on?

This phenomenon is called Blanding. It's the "Millennial-zation" of brands, the simple writing, soft colors, and jokes in their ads. Even though they want to be different, a lot of brands end up being pretty similar. In today's episode, we explore why this happened and how it's affect on building a brand.


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About Our Show
On this show, we go deep on business, startups, self-improvement, and more to help you make sense of the big trends redefining work and success in a crazy mixed-up world.

Action Items is hosted by Ryan Duffy, Head of Programming, Partnerships, and Operations at Knowable, a venture-backed (a16z) audio learning startup acquired by Medium in 2021. Previous experience building venture-backed startups Digital Objects and Vidme.