ACME Talks
ACME Talks
African Centre for Media Excellence
ACME Talks with Emmanuel Ainebyoona - Managing government communications in the midst of a pandemic
21 minutes Posted Jul 7, 2021 at 1:46 pm.
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Show notes

In this episode of ACME Talks, ACME’s director of programmes, Bernard Tabaire, chats with Emmanuel Ainebyoona, Senior Public Relations Officer at Uganda's Ministry of Health.


It has been an extremely busy 18-month period for Emmanuel, as he and his team at the Ministry keep on top of the information demands of citizens about Covid-19, share important data and health guidelines, and attempt to grapple with the staggering amount of misinformation about the pandemic. As expected, Emmanuel is quite invested in how the story of Covid-19 is told. But this isn’t just because of his job. He was previously a health reporter at Daily Monitor newspaper and has a unique take on the media’s coverage of the pandemic and a few tips on reporting angles for journalists.


  • Follow Emmanuel Ainebyoona on Twitter at @ainebyoo
  • Follow the Ministry of Health on Twitter at @MinofHealthUG



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