The resilience of Bukedde newspaper, Uganda's only local language daily, is a curiosity in the country's media landscape. In the midst of declining fortunes of newspapers, Bukedde is holding the line. It was one of only two newspapers in sub-Saharan Africa that that grew its circulation during the toughest months of the global Covid-19 pandemic and its success has confounded skeptics.

What is the paper's secret sauce?

In this edition of ACME Talks, ACME’s executive director, Peter Mwesige, chats with Geoffrey Kulubya, the managing editor of Bukedde about what makes the newspaper tick, and what lessons the news media can learn from its accomplishments.

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