This episode is part of our RISE Masterclass series providing you bite-sized coaching, wisdom and insights from 10 of our RISE Women's Conference speakers taking the stage April 23-25, 2020 in Lake Louise, Alberta. Taylor Loren is the Head of Content Marketing at Later, and a strategic marketer with over 10 years of experience in social media and content marketing for B2B SaaS companies. In this episode, you’ll dig into the difference between brand awareness and brand affinity, how to show up authentically on social media and focusing on the quality of engagement vs. quantity of content. Want more? Join us in-real-life this April to transform your career and business, your health and well-being, your relationship and your life - join a community of women empowered to make an impact in the world. Register here.

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