We're jumping into the world of PR to chat with Debra Goldblatt-Sadowski, Founder and CEO of rock-it promotions. Debra started her business out of her parent's spare bedroom with nothing but a phone and a lot of gumption. Almost 20 years later, rock-it is a leading Canadian lifestyle PR firm that resides in the heart of downtown Toronto with a staff of 30. Debra gets real about negotiating, celebrating 20 years in business, overcoming failure and additions, and leaning into do the real work.

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