Join in for a conversation with Conrad McGee-Stocks, Growth Lead at Uken Games in Toronto. Conrad started his foray into the world of design thinking and growth marketing with the decision to drop out of business school and it has been a fun journey to hear about. We delve into the world of growth marketing to understand what Conrad does, how his role evolved and how the role tailors specifically for a mobile gaming company. Additionally, we explore habit-forming design principles Uken considers for games, in their marketing and how Conrad uses them in his own life.