Account-Based Marketing
Account-Based Marketing
Momentum, the B2B Consultancy
Ep.20 A moment of truth for B2B marketing - Part 1
18 minutes Posted Nov 8, 2020 at 11:00 am.
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In this episode we’re joined by Robert Hollier, Director of Consulting at Momentum, to reveal wave 3 of the Momentum Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world’s largest companies – and how to respond.