Account-Based Marketing
Account-Based Marketing
Momentum, the B2B Consultancy
Ep.3 Oracle: ABM + Customer obsession
24 minutes Posted Jul 11, 2019 at 9:45 pm.
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In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building advocacy and customer communities.