The power of persuasion has taken on a new meaning in the age of mass media and mass communication. It goes from the micro to the macro, from the individual to the group, and it has been an effective tool in the project of mass persuasion. What are the roots of these mass persuasion techniques? How are these techniques being used right now? How is racism being used in mass persuasion? Is President Trump a racist? Join the conversation and get answers to these questions on According2Sam episode #4.