There’s a lot of buzz around company culture today.  That’s because it’s a candidate’s market and employees place a higher value on work environment and employee experience.

A strong company culture improves retention and engagement; therefore, it’s critical to build a company culture that will excite employees and prospective candidates.

We are joined by Lauren Sikes, Founder & CEO of the Truth Collective.  Lauren outlines what leaders should be doing to set a strong foundation of who you are and where you’re going. 

Her company is for people who want to do life, work, culture, and leadership differently.  Those who desire authentic, honest, and transformative conversations.

Lauren is a Nashville native.  She earned a bachelor’s degree in Social Work from Miami University and a Master’s in Teaching from Pace University.

Lauren Sikes
truthcollectiveco.com

Cringeworthy and Hilarious!  The Worst of LinkedIn and How To Be Better Online

Marketing and Selling for Ambitious Brands.

Buyers have become numb to traditional marketing and sales tactics.  I founded ATP Strategies, a marketing and sales firm, to help small to mid-size businesses to level the playing field against the industry giants.  

Over a decade ago, I was working full-time at a large bank while attending business school at night to earn my MBA.  My loving wife, an OB/GYN physician, decided to run her first (and only) marathon.  Since I my time was fully committed to work and school, I was only able to cheer her on from the stands.  Like many married couples, we know exactly how to get under each other's skin.  After her race, she would respond to any question I had with the following, "Only a marathoner would understand."  That's all it took to get my blood boiling.  

After graduation, I ran my own marathon and I immediately told her, "You can't say 'only a marathoner would understand' to me anymore."  Without hesitation, she replied, "yeah, but you didn't beat my time!"

I spent the next 7 years, running 8 marathons to beat her time.  Some races I was just one minute shy of beating her.  That's less than 3 seconds per mile!  I finally surpassed her by getting strategic about my approach, through training, nutrition, and running an intentional race.  I essentially was able to Accelerate The Pace in key areas throughout the grueling 26.2 mile race.

I took these valuable lessons learned and applied it to ATP Strategies.  If you are able to Accelerate The Pace in strategic planning, marketing, and sales strategies, you will see substantial growth.  

My podcast focuses on all things marketing and selling.  No topic is off limits and I give a brutal assessment of what I see in the market, what to do, and what to avoid.  

If you want to learn more, visit us and subscribe to our newsletter at atpstrategies.com.