Today's guest is Matt Miller, President of Air Components Inc in Memphis, TN.  Matt gives a no holds barred, business owner's perspective on the world of financial services.  As a salesman himself, he provides advice on what advisors should do to build trust and earn long-term relationships.

How To Incorporate Brand Storytelling Into Financial Marketing, Impressive Lessons From Wendy’s

Marketing and Selling for Ambitious Brands.

Buyers have become numb to traditional marketing and sales tactics.  I founded ATP Strategies, a marketing and sales firm, to help small to mid-size businesses to level the playing field against the industry giants.  

Over a decade ago, I was working full-time at a large bank while attending business school at night to earn my MBA.  My loving wife, an OB/GYN physician, decided to run her first (and only) marathon.  Since I my time was fully committed to work and school, I was only able to cheer her on from the stands.  Like many married couples, we know exactly how to get under each other's skin.  After her race, she would respond to any question I had with the following, "Only a marathoner would understand."  That's all it took to get my blood boiling.  

After graduation, I ran my own marathon and I immediately told her, "You can't say 'only a marathoner would understand' to me anymore."  Without hesitation, she replied, "yeah, but you didn't beat my time!"

I spent the next 7 years, running 8 marathons to beat her time.  Some races I was just one minute shy of beating her.  That's less than 3 seconds per mile!  I finally surpassed her by getting strategic about my approach, through training, nutrition, and running an intentional race.  I essentially was able to Accelerate The Pace in key areas throughout the grueling 26.2 mile race.

I took these valuable lessons learned and applied it to ATP Strategies.  If you are able to Accelerate The Pace in strategic planning, marketing, and sales strategies, you will see substantial growth.  

My podcast focuses on all things marketing and selling.  No topic is off limits and I give a brutal assessment of what I see in the market, what to do, and what to avoid.  

If you want to learn more, visit us and subscribe to our newsletter at atpstrategies.com.