Employees at the big consulting firms are being told to use AI. Are they going to automate themselves out of a job? On this week’s podcast, Paul and Rich discuss a recent set of directives from the CEO of PricewaterhouseCoopers about AI adoption and consider what they frame as the “AI consulting paradox”: To show value, consultants need to introduce AI into their client relationships, potentially cutting their own value as a result. How will consulting manage this transition in the short or long term? Plus: Paul reports on his recent conversations with a New School journalism class that visited the office and shared their feelings about using AI.