Show notes
Today With LuAnn Nigara:When a potential client asks an AI search tool for an interior designer who solves the exact problem you solve, will your business show up?LuAnn decided to test the question on her own business, and the results were eye-opening. AI understood a lot about LuAnn Nigara Inc., but it missed one of her newest offers and recommended a one-time coaching program from around 2017 that hasn't been available for years.In this solo episode, LuAnn connects this discovery to lessons she's been teaching for nearly a decade, including Fred Berns' “Only,” Deb Mitchell's approach to specific website copy, Melissa Fields' lesson on connecting your differentiators to client benefits, and Robyn White's reminder that beautiful work is not enough.You'll learn how to audit the public information about your own design firm, test the real questions your ideal clients may be asking, and identify where outdated, generic or incomplete information may be getting in the way.The goal isn't to write your website for robots. It's to make sure the information about your business is current, specific and true, so the right clients can understand why you're the right fit.Connect with LuAnn Nigara:LuAnn’s WebsiteLuAnn’s BlogPower Talk FridayLike Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: PodcastWhat’s new with LuAnn Nigara:RSVP to the 10th Birthday Party for A Well-Designed Business Podcast in HPMKTBoardroom for CreativesWatch the Docuseries!https://www.luannnigara.com/cobGet The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into ActionAudiobook: The Making of A Well – Designed Business: Turn Inspiration into ActionBook 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
