A interesting conversation with our collaborator and solo entrepreneur Marta Michniewicz who recently conducts research in the field of mental health pre- and post-covid with a focus on female body dissatisfaction and empowering women to be more self-confident at workplace.

With her we talk about how important it is for Start-Ups and medium-sized businesses to stand for something bigger than the product alone. Purpose-led brands create more relevant experiences and build more resilient customer relationships. A clear sense of self and reason for being as a business is essential to stand out in today’s abundance and complexity.