Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals.   <a href= "https://www.kennethkinney.com/podcasts-a-sharks-perspective-episode-383-ian-campbell" target="_blank" rel="noopener">Episode on Website</a>

#384 - Navigating the Entrepreneurial Journey

“A Shark’s Perspective” is the podcast with the Who’s Who in marketing.  Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.