Show notes
In episode 165, I speak with Tim Soar, a designer, runner and the founder at SOAR running which was established in 2013.
We cover a number of topics including:
- How the identity of SOAR running has developed from 2013 to 2023;
- The culture of the brand and the development of the Proto lab products;
- Product development, the challenges that consumers aren’t necessarily aware of;
- Where does he think running culture is moving towards;
- Plus much more.
You can follow Tim on Instagram @tim_soar_london
Thank you to Soar Running (www.soarrunning.com) who supported this episode and series.
Thank you to my patreons who support the show. If you value the content you can become a patreon by clicking the following link.
Photo credit - from SOAR Running.



