A Random Walk with Ben Kohlmann
A Random Walk with Ben Kohlmann
Ben Kohlmann
26 - How Political Campaigns Know Everything About You (Will Long, CEO of Numinar Analytics)
59 minutes Posted Oct 17, 2020 at 8:44 pm.
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Show notes

Will Long is the CEO of Numinar Analytics, a political data-aggregation firm focused on providing voter insights to state house and Congressional races.  He is a recent graduate of Harvard College. 

In this episode we discuss:

+The types of personal data campaigns have access to for individual voters

+How campaigns make use of this data for targeted advertising and get out the vote efforts

+The differences between the Republican and Democratic Party strategies to data

+What his on-the-ground polls are telling him about the 2020 race