While for many of us finance is part of the background noise of everyday life, large portions of society are living in precarious financial situations. COVID-19 exacerbated these social disparities and underlined the need for better support for such underserved communities. This is where Auden steps in, a socially responsible financial services company with a strong consumer-centric mindset.In this podcast episode, we connect with Victoria Gosling OBE, current Chief Strategy Officer (Auden) and Sophie Jenkins-Anderson, Research and Experiments Lead (Auden), to hear how consumer insights help Auden in creating and developing their offering.