Youcef Belaid is a young streetwear connoisseur and clothing designer. His fashion label seeks to raise awareness about the environmental crisis our planet is facing while actively protecting our wildlife for future generations. In this episode we explore his inspiration, the marketing and business strategy needed to launch a clothing line in 2019 and the mindset needed to execute it all successfully. Get in touch with him on Instagram @youcefbigdawg or myself @faisalchaudryuk.