In this episode, we talk with Niamh Perreault, VP of Inside Sales at Invest Northern Ireland, about the work she is doing to promote partnerships and direct foreign investment.  Her team is dispersed across North America, and she is responsible for hiring and leading the sales team.  We discuss the challenges of attracting top talent to a mission driven organization, aligning job descriptions, and the importance of staff development, even when that means that some will move up and out of the company.