Surprise! One in four Americans is a woman over 40. And pop culture and brands get this affluent, powerful demo so wrong. Women over 40 feel younger, sexier, and cooler than ever says longtime ad creative Katie Keating, who co-founded ad agency Fancy to help brands speak to women over 40. We talk ageism and creativity, plus tools and watch-outs for running a successful consultancy of any kind. SHOW NOTES + TRANSCRIPT: <a href='https://www.acertainagepod.com/'>acertainagepod.com</a> FOLLOW A CERTAIN AGE:<a href='https://www.instagram.com/acertainagepod/'>Instagram</a><a href='https://www.facebook.com/ACertainAgePod'>Facebook</a><a href='https://www.linkedin.com/company/a-certain-age-podcast/'>LinkedIn</a>GET INBOX INSPO:<a href='https://www.acertainagepod.com/inboxinspo'>Sign up for our newsletter AGE BOLDLY</a>We share new episodes, giveaways, links we live, and midlife resourcesLIKE BOOKS?Each month we do an author BOOK LOOK on Instagram Live Follow us for the fun! <a href='https://www.instagram.com/acertainagepod/'>@acertainagepod</a>CONTACT US:<a href='mailto:katie@acertainagepod.com'>katie@acertainagepod.com</a>

Uprooting a Life, Plus the Beauty Benefits of Wild Botanicals with Alpyn Beauty Founder Kendra Kolb Butler

A Certain Age is an age-positive podcast that helps you live your best, evolving midlife.  We know the only constant is change. Kids grow. Jobs come and go. What it takes to be fit, healthy, happy, and fulfilled looks waaaay different than it did in our thirties and forties. Amp up your midlife with expert tips, tools, and resources to help with the hard stuff and light you up about what’s next. Pop in your AirPods and spend time with women just like you who are knocking it out of the midlife park and who share real-life blueprints for navigating speedbumps and setbacks. Because who hasn’t hit a midlife pothole (or two)? Ready to reboot your midlife and join the #AgeOutLoud movement? Follow us at @acertainagepod and find show notes, transcripts, and more midlife resources at www.acertainagepod.com.