Perfect lawns are a great business model and a terrible way to spend your weekends. We’re pushing back on the endless cycle of pre-emergents, blanket weed killer, multiple fertilizer rounds, and “technician” visits that make homeowners feel like they need a chemical calendar just to own grass. If you’ve got kids running around, pets rolling in the yard, and friends coming over for a barbecue, you don’t need a golf course. You need a lawn that holds up, looks pretty good, and doesn’t put your ...