Jay Z made $470 million in 2021. Long before hiphop produced billionaires, Zack O'Malley Greenburg was covering the beat from his post at Forbes. Zack is the author of several books on the business of hiphop including "Empire State of Mind" and "Three Kings" profiling Jay Z, Puff Daddy, and Dr. Dre. As was one of the earliest business writers in the country covering the entrepreneurial edge in the hiphop community, Zack documented the genre's evolution from fringe to dominance. He joined me on 99pages a chat about what he saw in the earliest days of hiphop, and what we can learn from it today.