Leadership isn’t just the strategy you announce—it’s the story people can believe long enough to live. In this conversation, Gavin McMahon, CEO of Fassforward and author of Story Business, traces his path from mechanical engineer to transformation guide, and reframes change as a human act before it’s a corporate one. What began as faith in logic, meritocracy, and clean answers evolved into something messier and more powerful: the recognition that organizations move when people’s inner narrat...