Why are you a people manager, and how do you react when the going gets tough? Ted Fernandez is the Global Head of Product Marketing at TikTok, with an illustrious career across Tech Companies in the social, video, and education space. Ted shares a specific time when the perception of his team's work was not what he wanted it to be, and how he navigated the situation by customizing messages to all angles: personal, stakeholder and individual contributors. Ted is a powerhouse of authentic lea...