Todays episode is all about copywriting.  Writing copy can move the needle---its the basis for every kind of marketing you do-----from writing scripts to facebook ads to direct mail.  Most agents are terrible copy writers---they are ordinary and boring.

Todays guest is the Michael Jordan of copywriting----we talk about everything from building your list to manipulating emotions.

The first part of the show I do a one off on how to close more deals

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