Are traditional loyalty programs quietly losing their power to retain customers and protect margin?As return rates rise and shopper expectations shift, retailers are rethinking one-size-fits-all reward models in favor of tiered programs that better align benefits with behavior, value, and long-term engagement. The opportunity isn’t just personalization, it’s precision in how and when loyalty is rewarded.Tune in to rethink how loyalty is earned and learn how to make it worth coming back for.