Retail media networks have transformed digital advertising—now they’re stepping onto the store floor. As in aisle screens, real time data, and location based targeting become more sophisticated, the physical shopping experience is entering a new era.In this episode, we explore how in store retail media works, how it influences shopper decisions at the shelf, and what retailers must consider to deliver relevance without crossing into experiences that feel intrusive.Tune in to understand where in store retail media is headed—and how to get it right before shoppers notice it.