If social commerce isn't a cornerstone of your retail strategy yet, it's time to rethink your approach! In our latest episode, we delve into how social platforms are evolving from mere brand-building tools to essential sales channels.Discover the key digital performance indicators that guide success in these emerging channels and learn about the strategic focus for social media and influencer marketing KPIs. What are the risks of over-relying on social commerce? How can retailers adapt to ensure they aren't caught off guard by shifting trends?Tune in today to uncover insights on these critical aspects of modern retail strategy.