Jared Ponchot and Jeff Robbins chat with Richard Wolffe about the difficulty of simplicity, being prolific, writing process, scaling creative endeavors, live television, and creating the new MSNBC.com.

Richard Wolffe is a journalist, an author, and an on-air personality on MSNBC and other networks. He is currently the VP and Executive Editor of MSNBC.com. He's been a columnist and writer for several publications, and has written a number of books, including three books on the Obama administration and two on spanish cooking.