Show notes
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J.D. Roth started his blog as a hobby in 2001. Now, his blog has almost a million monthly visitors---and continues to attract more. J.D. has become a bit of a renaissance man, going from working in a box factory, to now being recognized by Time Magazine as one of the Time's top 25 bloggers.
So how did he do it? How J.D. grow his site---without even intending to? What psychological tricks did he use to build a business out of a personal web journal?
I sat down with J.D. to ask the tough questions, and his insights provided a ton of information. I'm sure you're going to love this interview.
J.D. has been a huge inspiration for me, and you're going to learn a ton of info from him. Below, you'll see a list of things to listen out for--and a full transcript of the conversation.
Transcript of the Podcast Episode
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Don't forget to subscribe to this show on iTunes.Maneesh: Hey everybody! Welcome back to ManeeshSethi.com. And, I’m here today with JD Roth of the blog Get Rich Slowly. Get Rich Slowly is one of my favourite personal finance blogs. Most of you know that my brother is Ramit Sethi, was also in the personal finance space. And, it’s really interesting to get to see lots of different perspectives on personal finance and on excellent blogging tactics. And I’ve been talking to JD. I’m here in Portland visiting JD and a few other people. And, yesterday we went out and we had an amazing conversation about really cool stuff. And, JD do you want to introduce yourself a little bit to the readers?
JD: Sure. Well, hey, I’m JD Roth. And, as Maneesh says, I write at GetRichSlowly.org, not .com, .org. We can talk about whether you should get a .org or a .com for your blog. And, I’m a lifelong resident of the Portland area. And, yeah it’s great to have visitors from down south.Maneesh: So, JD is actually was one of TIME Magazine’s top 25 most influential bloggers last year. And, it’s amazing to see like somebody I’ve been following us since many years ago, get up to that rank. And, so anyway, I wanted to ask JD a few questions. And I know that a lot of you guys had a lot of questions about personal finance and about building a successful blog. So JD, tell me a little bit about like your blogging method. Like how many posts do you write a day? What kind of posts do you try to write?
JD: Okay. Well, my method has changed over the years. First of all, I’ve been blogging for a long time. I’ve been blogging since before blog was even a word. I started keeping a web journal in 1997 to chronicle my weight lost, my attempted weight lost. And, I started a personal blog in 2001 and that eventually morphed into a personal finance blog. So, along the way I’ve had a lot of different ways of blogging. And, it used to be that I would just, I would write when I felt like writing and I would post and that was it. And so sometimes I would post 8, 9-10 times a week. Sometimes I would post once a week. When I started Get Rich Slowly, I continued that pattern. I just posted rather irregularly. But it grew really quickly and I had an audience and I felt this obligation to the audience. And I felt like, “Oh my gosh, I’ve got to produce content, people are reading. I’ve got to put content out there.” And so I got into this habit where for a long time I thought I had to post twice a day and then once a day on weekends. So, I had to do twelve posts a week. And, it’s a lot of pressure to do twelve posts a week.Maneesh: How long were each of this posts?
JD: Well, it depended, I mean, when I was doing twelve posts a week, I gave myself permission to have shorter posts, so some of them would be maybe 200-250 words. But most of them were, like now where I’m doing about a thousand words a post. And, but what I found is, you know, I would aim for the twelve posts a week and then I would, I felt really bad like, “Oh my gosh, I’ve only put up 10 this week. I’m a failure.” And,

