We know you want to listen to all the ads in this show. On the off-chance you&nbsp;don’t,&nbsp;<a href="https://apostrophe.supercast.com/" rel="noopener noreferrer" target="_blank">subscribe ad-free here.</a> This week, we look at&nbsp;how Madison Avenue invented… the&nbsp;housewife. Over 100 years ago, the advertising industry realized they had&nbsp;thousands of household products to sell. All&nbsp;they needed was a customer. So they&nbsp;invented the Happy Homemaker, and for the&nbsp;next 25 years, encouraged women to be stay-at-home moms. That strategy created the&nbsp;biggest business in the world: Housekeeping. The rest is advertising history. We know you want to listen to all the ads in this show. On the off-chance you&nbsp;don’t,&nbsp;<a href="https://apostrophe.supercast.com/" rel="noopener noreferrer" target="_blank">subscribe ad-free here.</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

The Happy Homemaker: How Advertising Invented The Housewife - Part 2

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.