Under the Influence with Terry O'Reilly
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
S9E09 - Search Parties: The Relentless Hunt For New Customers
27 minutes Posted Feb 27, 2020 at 12:10 am.
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This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.


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