Under the Influence with Terry O'Reilly
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
S6E22 - The Lean Mean Money Machine: How Marketing Affects Sports
27 minutes Posted Jun 1, 2017 at 11:06 pm.
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Show notes


This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling sponsorships affects athletes and what happens when major advertisers threaten sports leagues. 


It’s a lucrative, but tricky business.  

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