Under the Influence with Terry O'Reilly
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
S4E19 - Even In The Dark: How Packaging Persuades You To Buy
27 minutes Posted May 10, 2015 at 12:09 am.
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Show notes

This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.


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