Under the Influence with Terry O'Reilly
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
S3E02 - The Psychology of Price
26 minutes Posted Jan 12, 2014 at 1:08 am.
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Show notes

In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We’ll analyze how restaurants design menus to steer you toward the most profitable dishes, and how retail stores use psychology to persuade you to spend more. 

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