This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact small brands need big personalities, to the

reason why committees aren't creative, to the truism that all marketing is theatre, to six tips for presenting ideas that have never proven me wrong, to a secret my car mechanic taught me

about presenting invoices to nervous clients, it's a collection of insights and learning. This I know: All knowledge should be shared.

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