This week on Under The Influence, we look at the companies that actually profit by asking you to BUY LESS.

We’ll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly started encouraging men to change blades less often, and why a clothing company insists that you buy less of their apparel.

It’s a completely counter-intuitive marketing strategy, but each of these companies is doing more business than ever.

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