Under the Influence with Terry O'Reilly
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
S1E20 - Sorry Seems To Be The Smartest Word: When Brands Apologize
26 minutes Posted May 19, 2012 at 11:08 pm.
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Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize.

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