Under the Influence with Terry O'Reilly
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
S1E12 - Handcuffed By Brand Image
27 minutes Posted Mar 24, 2012 at 10:59 pm.
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This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand.

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