British automaker Jaguar is undergoing one of the boldest transformations in its 100-year history. From switching to an all-electric lineup to unveiling a new brand identity, Jaguar is taking a radical approach to stay relevant in a fast-changing automotive market. But will its rebrand resonate with consumers — or alienate its traditional base?In this episode of Down to Business English, Skip Montreux and Dez Morgan get Down to Business with Jaguar — one of the UK’s most iconic automotive brands. Their conversation traces Jaguar’s history, from its early days as a motorcycle sidecar maker to becoming a luxury automaker with global prestige. They then focus on Jaguar’s current transformation: a shift to fully electric vehicles, a completely redesigned logo, and an unexpected marketing campaign that raised eyebrows.D2B 394 examines how Jaguar — once a symbol of British elegance — is attempting to leap into the future with an electric reboot and a brand makeover. But in doing so, it may risk leaving its heritage (and loyal customers) behind. Is this a bold evolution or a branding misstep? Do you like what you hear?Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.Visit d2benglish.com/membership for more information.